Glossary
Revenue operations
Revenue operations is the function that runs the systems, data, and processes shared by sales, marketing, and customer success. It is often shortened to RevOps.
Why it matters
It usually owns the tools without owning the budget or the engineering capacity to make them work.
How Limerine uses the term
RevOps teams are our closest partners in a build, and they keep what we build.
How to cite this definition
Limerine Research. "Revenue operations." Limerine Glossary, 2026. https://limerine.com/glossary/revenue-operations