Glossary
GTM engineer
A GTM engineer is a person who builds the data and workflow systems behind a company's go-to-market motion, combining data modeling, workflow tooling, and knowledge of how the sales team sells.
Why it matters
The role is new and hard to fill, and its work often lives in one person's head.
How Limerine uses the term
We build and document what a GTM engineer would, so that a future hire inherits a system.
How to cite this definition
Limerine Research. "GTM engineer." Limerine Glossary, 2026. https://limerine.com/glossary/gtm-engineer