Glossary
Proof record
A proof record is Limerine's term for a stored entry that backs a public claim. It states the claim, the method, the baseline, the period, the source, who approved it, and when it expires.
Why it matters
It turns a marketing claim into something a reader can check and challenge.
How Limerine uses the term
Under our Proof Standard, no metric, logo, quote, or certification appears on this site without one.
How to cite this definition
Limerine. "Proof record." Limerine Glossary, 2026. https://limerine.com/glossary/proof-record