Glossary
Multithreading
Multithreading is the practice of building relationships with several members of a buying group during one deal, so that the deal does not depend on a single contact.
Why it matters
A deal with one contact ends when that contact leaves, changes role, or loses interest.
How Limerine uses the term
We treat it as a data model, showing who is engaged and who has gone quiet, not as a habit to coach.
Related module: Deal execution.
How to cite this definition
Limerine Research. "Multithreading." Limerine Glossary, 2026. https://limerine.com/glossary/multithreading