Glossary
Multithreading
Multithreading, in sales, is building relationships with several members of a buying group during one deal, so that it does not depend on one contact.
Why it matters
A deal with one contact ends when that contact leaves, changes role, or loses interest.
How Limerine uses the term
We treat it as a data model, showing who is engaged and who has gone quiet, not as a habit to coach.
Related area of work: Deal execution.
How to cite this definition
Limerine. "Multithreading." Limerine Glossary, 2026. https://limerine.com/glossary/multithreading