Glossary
Dormant lead
A dormant lead is a lead or contact already in a company's systems that has had no activity for a set period, and that was never disqualified.
Why it matters
Companies pay to acquire leads and then leave many untouched. Reviving them costs less than buying new ones.
How Limerine uses the term
We score dormant leads against a company's own win history and return them to sellers with a reason to call.
Related module: Pipeline creation.
How to cite this definition
Limerine Research. "Dormant lead." Limerine Glossary, 2026. https://limerine.com/glossary/dormant-lead