Glossary
Pipeline velocity
Pipeline velocity is the rate at which opportunities turn into revenue, usually stated per day.
Formula: number of opportunities × average deal value × win rate ÷ average sales cycle length in days.
Why it matters
It shows whether growth comes from more deals, larger deals, better conversion, or faster cycles.
How Limerine uses the term
We compute it from a company's own stage history rather than from stage labels.
Related area of work: Pipeline creation.
How to cite this definition
Limerine. "Pipeline velocity." Limerine Glossary, 2026. https://limerine.com/glossary/pipeline-velocity