Glossary
Pipeline velocity
Pipeline velocity is the rate at which opportunities turn into revenue. It is calculated from the number of opportunities, their average value, the win rate, and the length of the sales cycle.
Why it matters
It shows whether growth comes from more deals, larger deals, better conversion, or faster cycles.
How Limerine uses the term
We compute it from a company's own stage history rather than from stage labels.
Related module: Pipeline creation.
How to cite this definition
Limerine Research. "Pipeline velocity." Limerine Glossary, 2026. https://limerine.com/glossary/pipeline-velocity