Glossary
Platform absorption
Platform absorption is the process by which a large software platform adds, as a native feature, a capability that customers used to buy separately.
Why it matters
A service built on a capability the platform will soon bundle has a short life.
How Limerine uses the term
We build the proprietary part that platforms cannot bundle, and we say plainly what they already do well.
How to cite this definition
Limerine Research. "Platform absorption." Limerine Glossary, 2026. https://limerine.com/glossary/platform-absorption