Skip to content

We would like to count page views, clicks, opened questions, and completed bookings, first-party only. Privacy policy

Limerine

Glossary

Net revenue retention

Net revenue retention is the share of recurring revenue a company keeps from existing customers over a period, including their expansion. It subtracts cancellations and downgrades and adds expansion from the same customers.

Formula: (starting recurring revenue − cancellations − downgrades + expansion) ÷ starting recurring revenue.

Why it matters

A figure above one hundred percent means the existing base grows without new customers.

How Limerine uses the term

We report it alongside gross revenue retention, never in place of it.

Related area of work: Post-sale growth.

How to cite this definition

Limerine. "Net revenue retention." Limerine Glossary, 2026. https://limerine.com/glossary/net-revenue-retention