Glossary
Net revenue retention
Net revenue retention is the share of recurring revenue from existing customers that a company keeps over a period, counting cancellations and downgrades and adding expansion from those same customers.
Why it matters
A figure above one hundred percent means the existing base grows without new customers.
How Limerine uses the term
We report it alongside gross revenue retention, never in place of it.
Related module: Post-sale growth.
How to cite this definition
Limerine Research. "Net revenue retention." Limerine Glossary, 2026. https://limerine.com/glossary/net-revenue-retention